NEW: Sydney Sweeney’s American Eagle Ad Sparks Record Sales Despite “Boycott”
Despite weeks of online outrage, trending hashtags, and calls for a boycott, American Eagle has reportedly posted record-breaking sales numbers for August — all tied to the launch of Sydney Sweeney’s controversial ad campaign.
The backlash, which took over X (formerly Twitter), had users swearing off the brand, predicting a financial collapse, and even calling for Sweeney to be dropped from future projects. Yet, the reality appears to be the opposite: sales are soaring.
Now, speculation online has taken a strange turn. Some users claim the boost may have less to do with Sydney’s star power and more with American Eagle’s sizing policy. As one viral comment put it:
“AE only goes up to size 20 — of course sales are up, they literally locked out half the boycott crowd.”
The mix of boycott energy, viral discourse, and Sydney’s cult-like fan following seems to have created the ultimate paradox: the more critics tried to take down American Eagle, the bigger the spotlight — and sales — became.
For now, one thing is clear: Sydney Sweeney has once again become the internet’s lightning rod, and American Eagle is cashing in on the controversy.
